Sun Direct orders 5,00,000 settop boxes from Coship for USD 15.38 million.

On October 28, Shenzhen-based developer and manufacturer of satellite receivers and cable and terrestrial set-top boxes (STBs) Coship Electronics (002052.SZ) received orders for direct-broadcast satellite (DBS) TV receivers cumulatively worth nearly USD 27 mln from Brazillian telecom and cable TV provider Embratel and Indian direct broadcast satellite service provider Sun Direct TV. Combined, the two orders are equivalent to approximately 7.4% of Coship's total 2010 sales revenue.

The Embratel contract is for shipment of 300,000 DSB receivers, valued at USD 11.29 mln, payable no later than October 17, 2011. Sun Direct TV's contract amounts to USD 15.38 mln for an order of 500,000 units, with a March 31, 2012 payment deadline.

Sun Direct TV, one of India's largest DBS service providers, also offers a range of digital satellite TV services. Coship has been supplying Sun Direct TV with set-top boxes since 2008, and between January that year and December 2010, the two companies successfully negotiated a total of USD 55.4 mln in business.

Thanks to everyone and wish you all the best.
sundirect still buying boxes?its becoming like china market of mobiles.
[-] The following 3 users say Thank You to ravi for this post:
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$15.38 mln for an order of 500,000 units. If we calculate the per stb rate it looks too high. Some thing wrong.
they are crooks from head to toe. nothing surprising in this.
[-] The following 1 user says Thank You to tsrocks for this post:
  • biju
Amatan, It is comes around Rs 1507 per STB if we keep the $ conversion rate as Rs 49.

Yes it is little high for bulk order if it is SD STB , but if its HD STB I would say it is very good deal.

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