TAM Week 37: Star Plus retains top slot; Colors gains max GRPs | DTH Forum with Fastest DTH Updates

TAM Week 37: Star Plus retains top slot; Colors gains max GRPs
#1
MUMBAI:
While
Star
Plus
held
on
to
its
lead
position
in
Hindi
general
entertainment
channels
(GECs)
category
in
week
37 for
HSM
(including
LC1) according
to
TAM
Media
Research
data,
in
terms
of
GRPs,
it
was
Colors
that
saw a maximum gain.
Colors gained 21 GRPs in week 37,
whereas Star Plus added 13 GRPs over
last week.
Maintaining its top position, Star Plus
garnered 223 GRPs in week 37 as
against 210 GRPs in week 36 followed
by Colors in the second slot with 219
GRPs in comparison to 198 GRPs in last
week.
Zee TV saw a marginal downfall in
ratings but secured its third position
with 159 GRPs followed by Sab in the
fourth slot with 118 GRPs. On the
other hand, with 111 GRPs Life OK
stayed at number fifth position.
Sony Entertainment Television, in
sixth slot totted 100 GRPs, whereas
&TV grabbed seventh berth with 53
GRPs.
Overall, the Hindi GEC genre saw a
gain of 30 GRPs in week 37.
http://www.indiantelevision.com/televisi...rps-150918
ANIL G


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