TV channels to follow 12-minute ad limit from 1 October | DTH Forum with Fastest DTH Updates

CHANNEL LIST TV channels to follow 12-minute ad limit from 1 October
#1
New Delhi: The broadcasting industry Monday agreed to abide by a 12-minute limit on advertising per hour of programming starting 1 October, agreeing to toe the regulator’s line.

The decision was made after broadcast industry representatives met Telecom Regulatory Authority of India (Trai) officials, according to internal communications that Mint has reviewed.

Earlier this month, Trai issued a notification asking television channels to stick to the advertising limit. The regulator had issued the quality of service norms in May 2012 as well. However, the channels didn’t comply and challenged the jurisdiction of Trai in the matter in the Telecom Disputes Settlement and Appellate Tribunal (TDSAT).

The broadcasters agreed to a phased shift to the limit following Trai’s unwillingness to relent.

http://www.livemint.com/Consumer/FOSnJQF...tober.html
#2
12 min every one hour is too much

Zee tv hd is showing continuous programes and named it as Ek ke baad ek , programs which come at 10pm on zee tv sd comes on 9.30 itself on zee hd
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#3
(Tuesday 28-May-2013, 16:35)ravi Wrote: 12 min every one hour is too much

Zee tv hd is showing continuous programes and named it as Ek ke baad ek , programs which come at 10pm on zee tv sd comes on 9.30 itself on zee hd

You are misunderstand the news. This is limit for 12 min for every channel not more than 12 min/hour.

This is not compulsory 12 min ad.for every channel.
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#4
Main sun tv will loss advertisement charge. Because, 12 min ads are coming in 30 min serial. 50% of margin will loss for SUN tv.
#5
But now Ad spot rate will be hiked because of the spot demand.


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