Thursday 31-October-2013, 13:01
Tata Sky has made an unbelievable move by slashing the price of its HD set top box from Rs. 3100 to Rs. 2000, this festive season. With a large number of people buying HD TVs, the company states that the move of pricing HD boxes at SD price will ensure that customers get the most out of their TVs. With this move I also assume they will be adding many more HD channels to their bouquet. This is also a spectacular competitive move as soon others will follow.