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Turner Broadcasting & Warner Bros. sign global multi-series deal for Boomerang
MUMBAI:
Turner
Broadcasting
and
Warner
Bros.
the
two
Time
Warner
companies
have
decided
to
deepen
their
ongoing
partnership
with
a
global
agreement
that
will
build
on
the
company’s
two-
network
strategy
by
strengthening
the
pipeline
of
original
content being developed for the
recently rebranded Boomerang.
The agreement, which represents the
first-ever original content being
developed exclusively for Boomerang,
includes nearly 450 half-hours of
programming from Warner Bros.
Animation. The content will premiere
on all Boomerang channels worldwide
and on some Cartoon Network
channels internationally, along with
potential crossover with Turner
Broadcasting's Pogo and Toonami in
Asia, and Boing and Cartoon Network
in other territories.
The partnership also extends
Boomerang's access to the classic
animation portfolio from the Hanna-
Barbera, MGM and Warner Bros.
Animation collection, a total of 3,500
titles. Drawing upon the vast
resources of the world’s largest
animation library which includes
contemporary classics from Cartoon
Network Studios, Boomerang’s on-air
schedule will continue to feature
timeless favorites like Tom and Jerry,
Looney Tunes and Scooby-Doo!,
programming that has multi-
generational appeal and great co-
viewership.
“Turner Broadcasting has a very
strong kids and family business around
the world and our exciting new
partnership with Warner Bros.
presents a number of new
opportunities that will help
strategically grow the Boomerang
brand," said Cartoon Network
president and general manager,
Boomerang adult swim Christina
Miller.
“Through this expanded relationship
with our corporate partners, we will
create new content that will engage
fans across a variety of screens and
platforms and further grow these
timeless franchises that we’ll
leverage not only across Boomerang
but also our global kids and family
portfolio of businesses,” added Miller.
Warner Bros. Animation and Warner
Digital Series president Sam Register
said, “With the television landscape
becoming more and more crowded, we
are extremely fortunate to have one
of the largest animation libraries,
with some of the world’s most iconic
and revered characters, and to be
embarking on this important new
partnership with Turner and
Boomerang. This deal presents an
exciting creative opportunity to
explore this vast collection, to
develop new and compelling
programming based on these beloved
characters, and to introduce them to
new generations of families.”
Premiering this autumn will be the
first of Boomerang's new original
series from Warner Bros. Animation.
Bunnicula is an all-new animated
comedy series based on the bestselling
children’s book of the same name. The
series follows the paranormal comedy
adventures of Bunnicula the vampire
rabbit, who – instead of drinking blood
– drains the juice of carrots and
other vegetables to boost his
supernatural abilities. Be Cool
Scooby-Doo! is an all-new 22-minute
animated comedy series featuring the
Scooby gang, back with a modern
comedic twist on the beloved classic.
This time, the gang is working as hard
to solve their own personal problems
as they are to solve the endless,
mind-bending mysteries that await
them. In Wabbit – A Looney Tunes
Production, Bugs Bunny is starring in
all-new shorts that find the iconic
carrot-loving rabbit matching wits
against – and getting the best of –
classic characters like Yosemite Sam
and Wile E. Coyote, along with brand
new foes.
http://www.indiantelevision.com/televisi...ang-150630
ANIL G
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