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Turner to replace HBO Hits with HBO HD
MUMBAI: Turner International India
Friday announced the shutting down
of HBO Hits. The broadcaster is
launching HBO HD, the high-definition
version of HBO in India.
HBO Defined, meanwhile, will no
longer be available in India from 31
December 2015.
TelevisionPost.com was the first to
report that the two premium
channels, HBO Hits and HBO Defined,
are going to be shut soon.
Turner said HBO Hits will be rebranded
as HBO HD from 2016, subject to
regulatory approvals.
“This will make the high-definition
HBO movie experience, currently
available only to premium audiences,
accessible to a far wider audience
base in India,” the company said in a
statement.
In January 2015, Turner had assumed
full operational responsibility
including content acquisition,
programming, distribution, advertising
sales and marketing, for the HBO
channel in India and other South Asia
markets, namely Maldives, Bangladesh
and Pakistan.
Turner International, South Asia SVP
and MD Siddharth Jain said, “With the
inclusion of the HBO channels, the
Turner portfolio houses some of this
region’s biggest and best-loved
brands in English entertainment. We
will lead the HBO channel operations in
India capitalising on the enormous
synergies and experience we have in
managing industry leading networks.
We are excited to bring our first high
definition offering, HBO HD to Indian
viewers. Come Q1 2016, the viewers
will get to see a more glitzy and
invigorated HBO. Do stay tuned for
more on that.”
Programming and marketing for the
HBO channels will be managed by Rohit
Bhandari. Advertising sales and
distribution will continue to be led by
Juhi Ravindranath and Kishan
Cheranda respectively.
Turner also has WB in its English
entertainment portfolio.
http://www.televisionpost.com/television...th-hbo-hd/
ANIL G
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Yeah... that looks like Good decision...
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