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Why Tata Sky's Harit Nagpal is pained about the MPEG-4 STB rollout
Why Tata Sky's Harit Nagpal is pained about the MPEG-4 STB rollout

Indiantelevision.com Team
( 2 July 2013 7:38 pm)


MUMBAI: A press release hit indiantelevision.com yesterday disclosing how US chip company Broadcom had got a massive order to supply standard definition MPEG-4 set top boxes (STBs) to Tata Sky. A simple release right. But it surely got the goose of Tata Sky managing director Harit Nagpal.


Tata Sky MD Harit Nagpal is still awaiting a response from ISRO officials
"This entire exercise is costing Tata Sky about Rs 1000 crore," was Nagpal's admission, when indiantelevision.com called him up. "We are replacing close to 5-6 million MPEG-2 SD STBs at no cost to consumers over the next year. All of this is coming in from internal accruals." Nagpal says the DTH operator normally supplies about three million STBs a year for new acquisitions and churn. "This year we will be doing about 9-10 million STBs," says he.

More :

http://www.indiantelevision.com/digital/...uldig7.php
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Nice way to buy time (or should say steal time) from customers by making them stay with Tatasky if they want more channels and were to move to other dth.
This process will surely take year.
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