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ZEEL expands to Indonesia, launches Zee Bioskop.
MUMBAI: Of late, Zee Entertainment Enterprises Limited (ZEEL) has been making for its expansion plans the world over. It just taking the existing channels from India to the international market but is also coming up with new channels to cater to the local people of the countries they want to reach out to. In the present case, they have done just that.
In order to expand in the south East Asia market, it has launched a movie channel in Indonesia, aptly titled Zee Bioskop cinema in Bahasa, the local language of the country). The last time Zee introduced a channel in this region was five years ago - Zee Variasi in Malaysia, again a local Bollywood movie channel.
Zee Bioskop, which has been launched today, is currently available only on Aora TV as a pay channel. With the tagline - ‘Bollywood Banget’, the channel will showcase the best of Bollywood movies dubbed in Bahasa.
An official announcement about the launch will be made in January!!
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