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ZMCL’s English news channel to launch in Feb– Mar: Subhash Chandra
MUMBAI: Subhash Chandra-promoted
Zee Media Corporation Ltd (ZMCL) is
planning to launch its proposed English
news channel towards the end of the
current fiscal.
“The channel will be launched in
February–March,” Chandra said.
However, when asked about ZMCL’s
talks with CNN, Chandra refused to
reveal anything. “I don’t want to say
anything about that at this point,” he
Chandra had participated in IAA
Conversations’ discussion on ‘News
Neutrality’ with journalist Shankkar
Aiyer wherein he took questions on
critical issues concerning the news
broadcasting sector.
He also said that the company is tying
in advertisers as founding partners
for the proposed channel.
“We are launching an English medium
news channel in which we are taking
certain advertisers as founding
partners. We are going to give them
good pricing and good rates,” Chandra
Earlier, Chandra had said that the
English news channel would be
positioned as a technology-driven
news channel.
“We are about to launch an English
news channel. We were discussing the
whole technological engine we are
going to use. I understood what
technology my colleagues wanted to
introduce in the news space,” Chandra
had said while giving a valedictory
speech at Exchange4Media conclave.
“I said why we don’t have a vision
that we are not going to be a news
organisation but we are going to be a
technology company incidentally
giving news as a product. That is the
positioning we have decided last week
for our English news channel.”
As reported earlier, ZMCL is planning
to launch an English news channel
with an Indian point of view in the
next fiscal.
The company is in talks with CNN to
launch an English-language global
news channel. However, Chandra had
earlier made it clear that he would go
ahead with the channel irrespective of
whether the tie-up with CNN
materialises or not.
The company had recently hired Rohit
Gandhi as editor-in-chief of English
news broadcast and related content to
drive the new channel.
ZMCL owns two national (Zee News
and Zee Business) and eight regional
local news channels (Zee Sangam, Zee
Marathi, Zee Rajasthan, Zee MP/
Chhattisgarh, Zee Kalinga, 24
Ghanta, Zee Punjab/Haryana/
Himachal and Maurya TV).
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