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Zee Marathi to launch ‘Maze Pati Saubhagyawati’ on 28 September
MUMBAI:
Come
28
September
and
Zee
Marathi
is
all
set
to
launch
a
new
show
called
Maze
Pati
Saubhagyawati.
The
show
will
be
aired
from
Monday
-
Saturday
at
8.30
pm.
Maze
Pati
Saubhagyawati
is a story about a man, who realises
the worth of a woman when he himself
has to essay the role of one.
Zee Marathi business head Deepak
Rajadhyaksha said, “The concept of
Maze Pati Saubhagyawati is unique
and has been created keeping in mind
the need for differentiated content
that has become the hallmark of Zee
Marathi programming ethos. The
concept is based on a very poignant
insight that woman and her life are
not as simple as it looks and one needs
to go to another level to start
empathising with her. The story
essays the life of many who come to
Mumbai with dreams of making it big in
the world of acting and the challenges
life throws at them. The presence of
seasoned and veteran actors makes
this offering something people are
looking forward to. The initial buzz
has been very positive and people are
looking forward to seeing the show
after catching the glimpse of the
promos and the off air campaign.”
Zee Marathi has taken to ATL in a big
way to promote the new show. TV,
print and outdoor mediums sport ads
of Maze Pati Saubhagyawati.
Additionally, the channel has also
launched initiatives on social media
planned during the launch and
sustenance of the show.
The outdoor campaign focused on the
Mumbai and Pune markets with
investments in key areas. Promos of
the launch have also been running in
Ganpati pandals across Mumbai.
The show has been produced by
Teamwork Ultra Creations and
directed by Mandar Devsthali. It stars
Vaibhav Mangale, Nandita Dhuri, Ashok
Shinde and Ramesh Bhatkar.
http://www.indiantelevision.com/televisi...ber-150926
ANIL G
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