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Zee is India’s most attractive media brand: MAB 2015
BENGALURU:
Dr
Subhash
Chandra’s
Zee
has
been
ranked
no
1
in
the
media
category
in
Blue
Lotus
Communications’
Most
Attractive
Brands
2015
Report
(MAB
2015)
by
the
TRA
(formerly
Trust
Research
Advisory),
which
was
released
recently.
Zee also ranks no 1 in the Media TV
category with MAB rank of 209, out of
the 1000 listed brands. The Times of
India (TOI) too found a place far
behind at 704, which is ranked fourth
in the Media-Print category.
Further, among the Hindi GECs Zee is
placed first followed by Star Plus with
a MAB 2015 rank of 273. Colors is at
no 3 within the category with a MAB
2015 rank of 312.
As per the MAB 2015 report, the print
media segment is headed by - DNA,
which again is a brand that has a Zee
(Essel) connect. DNA with an overall
MAB 2015 rank of 468 was followed by
Mid-Day with a MAB 2015 rank of 512.
Dainaik Bhaskar ranked at 670,
followed by TOI.
English News channel from the Times
Network - Times Now helmed by Arnab
Goswami is conspicuous with its
absence in the top 1000 brands. In the
Hindi News category, ABP News is
placed first with a MAB 2015 rank of
349, Zee News with a rank of 498 and
Aaj Tak with a rank of 564. BBC with
a MAB 2015 rank of 20 finds a place in
Media –TV category, while CNN IBN
(Media TV category rank 25) finds a
place among the top 25 in the same
category with a MAB 2015 rank of
972.
The Radio industry is represented by
the big three in the Top 1000: 92.7
Big FM takes the lead with a MAB rank
of 607, Radio Mirchi 98.3 FM is placed
second in the category with a MAB
rank of 652, whereas Red FM 93.5
took the third spot in the category
with a MAB rank of 760.
The MAB 2015 was released as an
attempt to bring the world of brand
communications in India to a
measurable matrix. The second in its
series, the 2015 report is the result
of comprehensive primary research
conducted on the proprietary 36-
traits of Attractiveness Quotient of
TRA (formerly known as Trust
Research Advisory) says TRA CEO N
Chandramouli.
http://www.indiantelevision.com/mam/mark...015-150921
ANIL G
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