Zeel & Living Ent. to launch foodtainment channel Living Foodz on 11 Sept
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Zeel & Living Ent. to launch foodtainment channel Living Foodz on 11 Sept
#1
MUMBAI:
Zee
Entertainment
Enterprises
Limited
(Zeel)
and
Living
Entertainment
have
joined
hands
to
launch
an
international
food
and
lifestyle
channel.
Christened
Living
Foodz,
the
foodtainment
channel
will
have
dual
feed
in
Hindi
and English and will launch on 11
September.
The channel will specialise in exploring
the evolving social status of food:
moving out of the confines of the
conventional kitchen into a world of
entertainment and adventure with
food.
Zeel and Essel Group chairman Dr
Subhash Chandra said, “We are very
proud to present Living networks in
India. This is yet another endeavour
from our group to bring the world
closer through entertainment. Living
is all about global mindsets and
experiences. This is also in line with
our group philosophy of ‘Vasudhaiva
Kutumbakam’- The world is my family.
Our group has always believed in
creating not just great content but
building geres and brands that are
milestones.”
Having food at its core, Living Foodz
will explore different perspectives
towards food and the way it touches
people - from lifestyle, travel,
wellness to food infotainment and
reality.
Living Foodz will resonate with Zeel’s
corporate brand positioning of
‘Vasudhaiva Kutumbakam’ (The world
is my family) with an energetic
programming mix. For the Indian
market, Living Foodz will be the
international food & lifestyle channel
that will have a universal feel and will
appeal to new age groups in digital
households. The core audience set will
comprise the well travelled and
connected people with high interest
level of food.
Zeel MD & CEO Punit Goenka added,
“With Living, we intend to make global
content for global audiences. This will
be for the first time ever that
original content from India will be
available to audiences across the
globe. We are very proud to present
this new form of entertainment to our
audiences.”
The channel will be available across all
direct-to-home (DTH) platforms like
Dish TV, Tata Sky, Airtel Digital TV
and Videocon d2h as well as leading
cable networks.
Living Entertainment in India will be
an extension of the Living network
belonging to Essel Group, which
already exists in international
markets.
“Living is our endeavour to showcase
audiences with great lifestyle
content. Growth of digitization is
leading to fragmentation of
audiences, thereby creating an
opportunity for differentiated and
genre specific content. Moreover,
increasing digital households are
giving rise to increased audience
expectations and demand for more
diverse viewing opportunities. Under
this scenario we are providing Living
Foodz to people who love exploring and
knowing more about food,” opined Zee
Living- India APAC CEO Piyush
Sharma. http://www.indiantelevision.com/televisi...ept-150903
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Essel Group’s Living Entertainment
to launch new international food and
lifestyle channel Living Foodz,
replacing Zee Khana Khazana, which
will wind up broadcasting on Sep 10h
Essel Group’s Living Entertainment
announced the launch of their new
international food and lifestyle
channel, Living Foodz. The food-
tainment channel will specialise in
exploring the evolving social status
of food; moving out of the confines
of the conventional kitchen, into a
world of entertainment and
adventure. Living Foodz will replace
Zee Khana Khazana which will wind up
broadcasting on September 10th.
Having food at its core, Living Foodz
will explore different perspectives
towards food and the way it touches
people - from lifestyle, travel,
wellness to food infotainment and
reality. The channel will be available
across all DTH providers like Dish TV,
Tata Sky, Airtel, Videocon and all
other leading cable networks in dual
of feed Hindi and English from
September 11, 2015.
Living Entertainment in India will be
an extension of the Living network
belonging to Essel Group which
already exists in international
markets. Living Foodz aims to have a
universal feel which will appeal to
the new age Indian.
The channel is targeted at both men
and women across all age groups in
urban digital households. The core
audience set would comprise of well
travelled and connected people with
keen interest in cuisine. The channel
has planned a number of food
expedition shows alongside eminent
celebrity chefs and food
personalities like Ranveer Brar,
Gautam Mehrishi, Rocky and Mayur,
Vicky Ratnani, Kunal Kapur, among
others.
Speaking on the new initiative, Dr
Subhash Chandra, Chairman, ZEEL
and Essel Group said, “We are very
proud to present Living Networks in
India. This is yet another endeavour
from our group to bring the world
closer through entertainment. Living
is all about global mindsets and
experiences. This is also in line with
our group philosophy “Vasudhaiva
Kutumbaka – The World is My
Family”. Our group has always
believed in not just creating great
content but also building genres and
brands that are milestones.”
Also present for the launch, Punit
Goenka, Managing Director and CEO,
ZEEL said, "With Living, we intend to
make global content for global
audiences. This will be for the first
time ever that original content from
India will be available to audiences
across the globe. We are very proud
to present this new form of
entertainment to our audiences"
Commenting on the occasion, Piyush
Sharma, CEO Zee Living- India APAC
said, "Living is our endeavour to
showcase to audiences great
lifestyle content. Growth
digitization is leading to
fragmentation of audiences, thereby
creating an opportunity for
differentiated and genre specific
content. Moreover, increasing
digital households are giving rise to
increased audience expectations and
demand for more diverse viewing
opportunities. Under this scenario we
are providing Living Foodz to people
at love exploring and knowing more
about food."
Rajiv Kheror, President Strategy
and Planning, International Business
said, "Food is a worldwide
phenomenon. Audiences across the
globe want to enjoy and understand
food like never before. Your thirst
for foodtainment is about to be
quenched with Living Foodz - the
new destination for the best in food
and entertainment. We are all set to
redefine food content in the minds
Indian viewers."
http://www.exchange4media.mobi/story.aspx?news_id=61509
ANIL G


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