NEW DELHI: With more high definition (HD) channels being launched in the country, DTH major Dish TV is betting big on this platform and expects its HD subscriber base to double this fiscal to 2.5 lakh.
“When we launched last year, HD was just coming in. Now, the ground is set and we are seeing HD content coming in not just in sports but also general entertainment channels,” Dish TV COO Salil Kapoor told media.
“This gives us confidence of being able to double our HD base in FY’12 from 1.25 lakh,” he added.
HD offers higher resolution than SDTV (standard definition TV), providing a better viewing experience, with sharper picture quality and sound.
For the quarter ended September 30, 2011, Dish TV added 5.75 lakh new subscribers taking its subscriber base to 1.17 crore (gross).