Hathway and GTPL to jointly work on content and carriage deals with broadcasters

MUMBAI: In a significant move,
Hathway Cable and Datacom and its
subsidiary Gujarat Telelink Pvt Ltd
(GTPL) have decided to jointly
negotiate content and carriage deals
with the broadcasters.
This will include pan-India
subscription agreements as well as
carriage-cum-placement deals for
digital addressable system (DAS) and
non-DAS markets.
“All commercials mutually agreed by
both the entities with the broadcaster
will be applicable to all its subsidiaries
and associate entities also,” the two
companies said in a statement.
Till now Hathway and GTPL were doing
deals separately. The alliance comes
in the backdrop of the MSOs and
broadcasters sparring over
interconnect agreement for DAS
Phase III, the deadline for which is 31
Commenting on this development,
Hathway Cable and Datacom
president-video business T.S. Panesar
said, “Our mutual understanding with
GTPL will bring in better synergies
with a more focused, proactive
approach in order to build clarity
within the value chain and avoid
duplication of time and effort.”
GTPL managing director Anirudh Singh
Jadeja stated, “We are happy to align
collectively to negotiate all further
deals as it will ensure that resources
are best utilised and optimum output
is achieved.”
Explaining the rationale behind the
deal, GTPL COO Shaji Matthews said
that the two entities will negotiate
the deals together. However, the
final contracts will be signed
Panesar said that the two companies
will do consolidated deals. “It will be
one deal and one negotiation,” he
averred. He also said that the two
companies will also look at exploiting
synergies beyond content and carriage
“In digitisation, generally the costs
are going up. So it is essential for
everyone to minimise wherever one
can save. We felt that we have to use
our synergies. There are some areas
where Hathway is strong and there
are other areas where we are strong.
So we thought we should come
together to be able to compete well in
the market,” Matthews added.
The alliance hopes to quickly ink
agreements with the broadcasters,
particularly the bigger networks, for
Phase III.
“As compared to Phase I and II, the
ARPUs and carriage in Phase III and IV
markets are not much. However, the
broadcasters want us to pay the same
rates as in Phase I and II,” he stated.

Recently, Essel Group’s Dish TV and
Siti Cable formed a joint venture to
deal with the broadcasters together
in order to shift the balance of power
in favour of the distribution

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Updated: December 30, 2017 — 5:54 pm

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