The anthem resonates the brand message, which is about celebrating life

After entertaining audiences with the best in Bengali entertainment, hoichoi, the world’s largest digital platform exclusively for Bengali content, has now launched its brand anthem. The anthem is an ode to celebration and talks about taking a break from busy schedules, getting together and having fun, which is also what the word ‘hoichoi’ is synonymous with.

Music being the one thing that unifies people, the central theme of the hoichoi anthem, which is in Bengali, is to bring people together through music and entertainment. The anthem will be distributed on major platforms through hoichoi’s distribution channel as part of SVF Music, and will be made available as a ringtone and other such features. The music video would also be available on the Hoichoi streaming platform. The brand also plans to distribute the song to local Puja Pandals across Kolkata.

The music video for the anthem has been directed by renowned Tollywood director, Birsa Dasgupta and produced by SVF Entertainment. The catchy tune has been composed by Indraadip Das Gupta and written by Prosen and Rajeev Chakraborty. Talented young singers – Ishan, Somlata and Prasmita – have lent their voices to the anthem. Suyasha Sengupta, the lead singer of Indie Rock band Ganesh Talkies, has also been roped in as part of the video.

Speaking about the hoichoi Anthem, Vishnu Mohta, Executive director – SVF and co-founder, Hoichoi said, “The message of the anthem is to bring people together through entertainment, which is also the mission of hoichoi, as a brand.”

Listen to the anthem here.

About hoichoi:

hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with new exclusive Original Shows every month and 500+ Bengali Movies. Founded in 2017, it is SVF New Media’s maiden venture. hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.

Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and will be coming soon on Apple TV, Amazon Fire TV and Roku.

hoichoi is available for download on iTunes – http://bit.ly/iTunesHCDownload and Android – http://bit.ly/AndroidHCDownload.

Listen to the anthem here: