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Navi Mumbai’s first Life-size Pictionary at Seawoods Grand Central Mall

[align=center][color=#222222][size=small][font=arial, sans-serif]Navi Mumbai, 10th November, 2017: Pictionary, a game that combines word-play with art, is a crowd favorite across the globe. In a first of its kind initiative In Navi Mumbai, Seawoods Grand Central Mall in association with Mattel, brings to life an unexpected and engaging game of Pictionary to unsuspecting shoppers. The live and fully interactive game will be open for mall goers 5 PMonwards starting from today till Children’s Day – November 14, 2017.[/font][/size][/color][/align]

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[align=center][color=#222222][size=small][font=arial, sans-serif]The 4-day event starting from today will comprise of an extraordinary setup with a live screen that has been installed within the mall premises. It presents an exciting opportunity for kids and adults alike to take part in Pictionary. The highlight of the game, however, is a mime artiste who will give the game a new twist and an element of added fun. Conceptualized to promote the spirit of learning with fun, the winners of the game will also walk home with some exciting goodies from Mattel Toys.[/font][/size][/color][/align]


[align=center][color=#222222][size=small][font=arial, sans-serif]“The experiential marketing game in Indian retail has gone up a few notches over the last 5 years. At Nexus Malls, we are committed to deliver a new experience each time we plan something for our consumers. We have successfully pulled of Augmented Reality, Digital Dussehra and now, with Pictionary, our objective is to ensure there is an Online-Offline connect with the consumers. This Children’s Day, we want the kids to experience a LIVE game of Pictionary and send them home as winners, with a unique experience across four of our assets viz. Seawoods Grand Central Mall, Ahmedabad One, Mall of Amritsar, and Treasure Island (Indore).” said Mr. Nilesh Singh, Centre Head, Seawoods Grand Central Mall. Seawoods Grand Central Mall is a part of the Nexus Malls portfolio.[/font][/size][/color][/align]

[align=center][color=#222222][size=small][font=arial, sans-serif]Mattel Toys has focused its efforts around the core philosophy of ‘Play with Purpose’ – where each game and toy developed by the global leader has an intrinsic benefit linked to it. A simple game of Pictionary promotes key development skills not just in children, but adults as well. While the art of drawing requires hand-eye coordination, the act of guessing the word boosts creative thinking and communication. The Live Life-Size Game of Pictionary is designed in a manner to establish the importance of play in the daily lives of children by boosting their creativity and imagination.[/font][/size][/color][/align]


[align=center][color=#222222][size=small][font=arial, sans-serif]About Seawoods Grand Central Mall[/font][/size][/color][/align]
[align=center][color=#222222][size=small][font=arial, sans-serif]Seawoods Grand Central (SGC) Mall, located at Navi Mumbai, is a part of Nexus Group of Malls. Nexus Malls is a fully owned subsidiary of the Blackstone Group, world’s leading Private Equity firm. [/font][/size][/color][/align]

[align=center][size=small][font=arial, sans-serif]Owned by Nexus Malls, the asset is destined to be epicenter of the city the retail mix it has to offer, entertainment avenues, multiplex and F&B options Anchor stores like Big Bazaar and Lifestyle greet the commuters at the exit of Seawoods Railway station, thus bringing in a whole new consumer experience of convenience fashioned with grandeur. The 4 storied ( Ground + 2 with a Lower Ground floor)  mall will house 160 retail stores with over 15 restaurants and a food court to sit 1200 people at once. The mall boasts of a three level basement car parking to accommodate 2800 vehicles, largest amongst all malls in Mumbai metropolitan region.[/font][/size][/align]Nilesh Singh Seawoods Grand Central Mall.JPG

Updated: December 29, 2017 — 10:43 pm

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