India down, but cos still buying World Cup ad spots
The Indian cricket team may not be on a strong wicket due to a spate of weak performances recently, but a host of new sponsors are padding up to support the Men in Blue, when they take to the field during World Cup 2015 next week.
Companies including Nestle, Marico,Yepme.com, Paytm, Raymonds, Lloyd, iBall, among others, are lining up for top ad spots in the World Cup matches, which begin on February 14.
The official broadcaster ESPN Star Sports’ new business strategy — selling a package of 15 best matches (including quarter-finals, semi-finals and finals) at a reasonable price of 12 lakh per 10 seconds — seems to struck the right note with advertisers.
The channel had jacked up ad rates for finals to 24 lakh per 10 seconds and 12 lakh per 10 seconds for semi finals in the last World Cup.