SVF launches Hoichoi, world’s largest digital content platform for Bengali




[align=center][color=#222222][size=small][font=arial, sans-serif][color=black][size=large][font=Tahoma, sans-serif]SVF launches [i]Hoichoi[/i], world’s largest digital content platform exclusively for Bengali entertainment[/font][/size][/color][/font][/size][/color][/align]

[align=center][color=red][size=large]~ Will cater to over 250 million Bengalis globally ~[/size][/color][/align]

[color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]SVF, Eastern India’s largest entertainment company, today announced the launch of Hoichoi, the much awaited one-stop digital content platform which is home to the largest collection of the best in Bengali entertainment.[/font][/size][/color][/font][/size][/color]
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[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]Vishnu Mohta, Co-Founder – Hoichoi and Executive Director – SVF[/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif], said, [i]“[/i][/font][/size][/color][i][color=black][size=medium][font=Tahoma, sans-serif]Hoichoi is the ultimate destination for Bengali entertainment, with something on offer for every Bengali – young or old, movie buff or music lover, student or working professional. W[/font][/size][/color][/i][i][color=black][size=medium][font=Tahoma, sans-serif]e[/font][/size][/color][/i][i][color=black][size=medium][font=Tahoma, sans-serif] wish to connect with all of them, worldwide, on Hoichoi.”[/font][/size][/color][/i][/font][/size][/color][/align]
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[align=justify][color=#222222][size=small][font=arial, sans-serif][size=medium][font=Tahoma, sans-serif]Hoichoi’s Original Web Series cuts across genres like Thriller, Drama, Horror, Romance, Comedy, showcasing some of the best acting talent of the Indian entertainment industry, and created by the finest production houses and directorial talent.[/font][/size][/font][/size][/color][/align]
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[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]Shrikant Mohta, Co-Founder – SVF & Hoichoi[/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif] said, [i]“We have been entertaining audiences over the last 20 years as storytellers, creators and distributors of the best entertainment content across cinemas and television. With the world moving to mobile, we decided to diversify into digital content with Hoichoi and created exclusive content for the same. The creative freedom this space offers is unparalleled.”[/i][/font][/size][/color][/font][/size][/color][/align]
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[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]Hoichoi, which [/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif]means [/font][/size][/color][size=medium][font=Tahoma, sans-serif]non-stop excitement,[/font][/size][color=black][size=medium][font=Tahoma, sans-serif] is being launched with a strong content portfolio of Original Web-Series, over 500 Bengali movies and more than 1000 Bengali songs for audio streaming to serve the entertainment needs of Bengali audiences globally.[/font][/size][/color][/font][/size][/color][/align]
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[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]Mahendra Soni, Co-Founder – SVF & Hoichoi[/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif] said, [i]“We strongly believe in the mantra ‘Content is King’. With our extensive content library, we are sure our subscribers will be spoilt for choice. We plan to invest substantially to make some of the best and freshest premium content available on Hoichoi, to cater to Bengalis globally.”[/i][/font][/size][/color][/font][/size][/color][/align]
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[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]Hoichoi, powered by ViewLift, the international content distribution platform and Amazon Web Services, world’s leading cloud computing solution provider, will enable subscribers to stream videos seamlessly. Rediffusion Y&R is the creative agency behind Hoichoi’s [/font][/size][/color][size=medium][font=Tahoma, sans-serif]visual identity and advertising campaigns[/font][/size][color=black][size=medium][font=Tahoma, sans-serif].[/font][/size][/color][/font][/size][/color][/align]
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[align=justify][color=#222222][size=small][font=arial, sans-serif][u][color=red][size=medium][font=Tahoma, sans-serif]Ten important features of the Hoichoi app:[/font][/size][/color][/u][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]1.[size=x-small][font=Times New Roman]    [/font][/size][/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif]Content Library – largest collection of the best in Bengali entertainment content with Original Web Series, over 500 movies and more than 1000 songs[/font][/size][/color][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]2.[size=x-small][font=Times New Roman]    [/font][/size][/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif]AD free Seamless Viewing Experience – Unlimited HD video streaming[/font][/size][/color][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]3.[size=x-small][font=Times New Roman]    [/font][/size][/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif]Multi-Device Capability – Hoichoi app is available for download on Android and iOS. It supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled, and will be coming soon on Apple TV, Amazon Fire TV and Roku[/font][/size][/color][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]4.[size=x-small][font=Times New Roman]    [/font][/size][/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif]Download Now, Watch Later – Offline download facility available for content[/font][/size][/color][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]5.[size=x-small][font=Times New Roman]    [/font][/size][/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif]User Interface – Subscribers will enjoy a smooth user experience, with a well-designed interface and appropriate classification of content[/font][/size][/color][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]6.[size=x-small][font=Times New Roman]    [/font][/size][/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif]English Subtitles[/font][/size][/color][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]7.[size=x-small][font=Times New Roman]    [/font][/size][/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif]Multiple Payment Options including UPI, carrier billing coming soon[/font][/size][/color][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]8.[size=x-small][font=Times New Roman]    [/font][/size][/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif]Programmatic Search Engine – gives accurate search results and relevant autocomplete suggestions in an instant[/font][/size][/color][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]9.[size=x-small][font=Times New Roman]    [/font][/size][/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif]Competitive Subscription Rates – With three introductory plans – 3 months (Rs. 149), 6 months (Rs. 249), 12 months (Rs. 399), the subscription rates are competitively priced at less than Rs 1.10 a day (for the annual plan). International Rates: Monthly – $8.99 & Annual – $79.99[/font][/size][/color][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=Calibri, sans-serif][color=black][size=medium][font=Tahoma, sans-serif]10.[size=x-small][font=Times New Roman] [/font][/size][/font][/size][/color][color=black][size=medium][font=Tahoma, sans-serif]Coming Soon – Kids content, Music streaming[/font][/size][/color][/font][/size][/color][/align]

[color=#222222][size=small][font=arial, sans-serif][color=black][font=Tahoma, sans-serif] [/font][/color][/font][/size][/color]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif] [/font][/size][/color][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif] [/font][/size][/color][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Tahoma, sans-serif][/font][/size][/font][/size][color=red][size=medium][font=Tahoma, sans-serif]Byomkesh[/font][/size][/color][size=medium][font=Tahoma, sans-serif], which [/font][/size][size=medium][font=Tahoma, sans-serif]is one of the most celebrated Bengali fictional detective characters created by Saradindu Bandopadhyay, slips into a much more hands-on avatar in the ‘Byomkesh’ web series by Hoichoi. It is an amalgamation of six stories divided into three episodes. Set in 1930s, the series is based on the adventures of Byomkesh and his friend and biographer Ajit, who usually accompanies the former during his investigations. [/font][/size][size=medium][font=Tahoma, sans-serif]Anirban Bhattacharya plays Byomkesh, while Subrat Dutta portrays the role of Ajit. Ridhima Ghosh is Satyabati, Byomkesh’s better half.[/font][/size][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][size=medium][font=Wingdings]Ø[size=x-small][font=Times New Roman]  [/font][/size][/font][/size][color=red][size=medium][font=Tahoma, sans-serif]Cartoon[/font][/size][/color][size=medium][font=Tahoma, sans-serif] is a horror show starring Paayel Sarkar as Jiniya and Mainak Banerjee as Aritra, the cartoonist. When Aritra shifts to a new flat he soon realizes that there is something eerie about the house after he meets with some paranormal experiences. As the story progresses, he realizes that it’s not him but the cartoons he has drawn that are bothering the spirit residing in his flat.[/font][/size][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=Calibri, sans-serif][size=medium][font=Symbol]·[size=x-small][font=Times New Roman]         [/font][/size][/font][/size][size=medium][font=Tahoma, sans-serif]Trailer: [/font][/size][url=http://bit.ly/CartoonHoichoiTrailer][color=#1155cc][font=Tahoma, sans-serif]http://bit.ly/CartoonHoichoiTrailer[/font][/color][/url][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Wingdings]Ø[size=x-small][font=Times New Roman]  [/font][/size][/font][/size][/color][color=red][size=medium][font=Tahoma, sans-serif]Holy Faak[/font][/size][/color][color=red][size=medium][font=Tahoma, sans-serif] [/font][/size][/color][size=medium][font=Tahoma, sans-serif]is the dramatic story of how a girl’s grandmother (Ratna Ghoshal) and a boy’s grandfather (Paran Bandhapadhyay) plot to bring back their estranged grandchildren together. The Original Web Series stars Anamika Chakraborty as the girl, Diya and Soumya Mukherji as the boy, Indra, respectively.[/font][/size][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][size=medium][font=Symbol]·[size=x-small][font=Times New Roman]         [/font][/size][/font][/size][color=black][size=medium][font=Tahoma, sans-serif]Trailer: [/font][/size][/color][url=http://bit.ly/HolyFaakHoichoi][color=#1155cc][font=Tahoma, sans-serif]http://bit.ly/HolyFaakHoichoi[/font][/color][/url][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][size=medium][font=Wingdings]Ø[size=x-small][font=Times New Roman]  [/font][/size][/font][/size][/color][color=red][size=medium][font=Tahoma, sans-serif]Bouma Detective [/font][/size][/color][size=medium][font=Tahoma, sans-serif]is a captivating mystery – where a wife dons the hat of a sleuth and is on a mission to save her superstar husband, prime suspect in a murder case, by finding the actual murderer. The impressive cast includes Rohit Roy as Ronojoy and Aparajita Auddy as Rohini.[/font][/size][/font][/size][/color][/align]
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[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][font=Tahoma, sans-serif]About Hoichoi:[/font][/color][/font][/size][/color][/align]
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[align=justify][color=#222222][size=small][font=arial, sans-serif][font=Tahoma, sans-serif]Hoichoi [/font][font=Tahoma, sans-serif]is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in [/font][font=Tahoma, sans-serif]Bengali entertainment content with Original Web Series, over 500 movies and more than 1000 songs in its repertoire. Founded in 2017, it is SVF New Media’s maiden venture. Hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.[/font][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][font=Tahoma, sans-serif]Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of Hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms – Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and will be coming soon on Apple TV, Amazon Fire TV and Roku.[/font][/font][/size][/color][/align]
[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][font=Tahoma, sans-serif]Hoichoi is available for download on iTunes – [/font][/color][url=http://bit.ly/iTunesHCDownload][color=#1155cc][color=blue][font=Tahoma, sans-serif]http://bit.ly/iTunesHCDownload[/font][/color][/color][/url][color=black][font=Tahoma, sans-serif] and Android – [/font][/color][url=http://bit.ly/AndroidHCDownload][color=#1155cc][color=blue][font=Tahoma, sans-serif]http://bit.ly/AndroidHCDownload[/font][/color][/color][/url][color=black][font=Tahoma, sans-serif].[/font][/color][/font][/size][/color][/align]
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[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][font=Tahoma, sans-serif]About SVF:[/font][/color][/font][/size][/color][/align]
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[align=justify][color=#222222][size=small][font=arial, sans-serif][color=black][font=Tahoma, sans-serif]SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 110 films including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Apur Panchali’, ‘Chotoder Chobi’, and ‘Chander Pahar’.[/font][/color][/font][/size][/color][/align]
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[color=#222222][size=small][font=arial, sans-serif][color=black][font=Tahoma, sans-serif]SVF’s newest venture is [i]Hoichoi[/i], a one-stop online destination for Bengali entertainment – an on-demand Video Streaming Website and App – with over 500 Movies, 1000 Songs and Original Web Series.[/font][/color][/font][/size][/color]







Updated: December 29, 2017 — 11:29 pm

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