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Breaking NOW : zee purvaiya a new channel for bihar&jharkhand coming soon.
Zee seems to be expanding quite
rapidly this year.
We have been on an overdrive since
the beginning of this financial year. We
have already launched two new
channels in Madhya Pradesh-
Chhattisgarh and Marudhara in
Rajasthan. We are on the verge of
launching Zee Purvaiya in Bihar-
Jharkhand and a second one in
Odhisha called Zee Kalinga before the
end of the year.
With Zee Punjab, we expanded the
footprint to Haryana-Himachal. With
regional channels, we are trying new
concepts. With Marudhara we carry a
mix of news, current affair and
entertainment programmes since with
regional channels, there isn’t enough
amount of news and there is an
increasing demand for localised
entertainment programmes. We
create lot of regional content with local
We also revamped 24 Ghanta in West
Bengal two months ago. Compared to
any other news channel, we have been
on an overdrive.

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