Dishtv offer commision to local cable operator

Dish TV offers local cable operators commission for each switchover from cable to DTH; on new acquisitions, to get Rs 400 for each basic STB & Rs 600 for HD box

In an effort to win the battle over MSOs in the digital era, direct-to-home operator Dish TV has held out a unique offer: local cable operators (LCOs) will get to earn per set-top box for each consumer that they help migrate from cable to DTH.

For Dish TV, the move will open up a new frontier of attack. By offering an incentive to the LCOs who have historically earned their livelihood through cable networks, India’s largest DTH operator hopes to add subscribers more rapidly when consumers will have to choose either digital cable or DTH if they want to watch television in the digitised era.